1. Tool Overload

Agents frequently bounced between Alta and legacy Farmers systems—even those scheduled for deprecation. This constant context switching made quoting more cumbersome and reinforced the need to simplify Alta’s experience.

We prioritized consolidating functionality within Alta, reducing reliance on older tools and setting the stage for full migration.

2. Lack of Trust in Premium Rates

Many agents double-checked Alta’s quotes against legacy tools, questioning the accuracy of premium calculations. This gap in trust directly slowed adoption.

Engineering teams investigated and resolved discrepancies in premium rate calculations. With confidence restored, agents were able to rely on Alta as a single source of truth.